After 10+ years in fashion & interior, I decided to dedicate my career to my biggest passion, flowers, and to combine the best of both worlds. 

My mission is making the world brighter & more beautiful. 

The journey 

Since beginning my journey in flower design, my dedication to my profession and motivation to grow have led me to exceptional projects & experiences. 

I’m grateful for a profession I am passionate about & for taking the leap, making that career change to follow my dream of having my own flower business. 

Thankful for working with great flower designers on the way, taking part in their amazing workshops & learning from their expertise. 

My time at two of the best flower shops in Amsterdam lead me to a wide knowledge of techniques, ways of working & different business models. 

With Memorylane my mission is to make the world a better place to live in with flowers. By always focusing on a modern, urban, bold look as well as seasonality & sustainability, 

I am wholeheartedly dedicated to creating work that matters & transforms your event into an unforgettable memory. 



Love & Flowers,

Christina